15 June 2022
The achievement of climate neutrality planned by the European Green Deal will entail a profound economic and social transformation, demanding a joint effort of the whole European society.
When it comes to promoting, encouraging or launching behavioural and cultural changes, neglecting the human factor could seriously undermine the entire process. That’s why every sustainable and long-lasting policy for addressing climate-related challenges requires considering people’s needs, perceptions, values, and attitudes or, in brief, their psychology.
Since 2008, the Virtual Human Dynamics Laboratory (VirtHuLab) at the University of Florence (Italy), has been working to find the best ways to bring people together and help them collaborate fruitfully, thus contributing to the creation of a better society. In our vision, this means building a society where citizens, and residents in general, are willing and motivated to address local environmental issues and, more broadly, tackle climate change together.
But how to achieve that?